Advertising on Informify

Advertising Policy

The only site of its kind, Informify summarizes the day's top news in an easy-to-understand online format.

Our commitment to our readers extends beyond helpful news analysis—it includes the types of advertising we solicit. We enthusiastically accept advertising from organizations whose products or services help our readers...

• Simplify their lives
• Free up their time
• Enhance and beautify their living and working spaces
• Deepen their relationships with friends and family
• Pursue their dreams
• Experience joy
• Learn about the world around them
• Participate in their communities

Admittedly that's a pretty subjective list. However, if your company or organization meets one of the criteria above, we believe you'll be happier, we'll be happier, and most importantly, our readers will be happier.

With that being said, certain financial realities beckon. We won't turn our noses up at an ad just because it doesn't neatly fit our idealistic categories.

Anything hateful, clearly false, sexist, or potentially libelous won't make the cut, though. And to maintain our credibility as impartial analyzers of current events, we must respectfully refuse ads from political candidates or parties.

Please contact us if your company or organization is interested in advertising on Informify's Web site or in our eNewsletters.

Informify's Audience

Advertise with Informify and reach a curious, practical and busy audience. Our readers range from college students to single professionals to stay-at-home parents.

Oh, and did we say they're busy?! Although pressed for time, they welcome learning new ideas. Especially ideas that make their lives easier. Our readers are also

• predominantly female,
• college educated or in school now,
• tech savvy,
• aged 18–43,
• multi-taskers,
• middle class, and
• altruistic.

(Source: Informify Beta Test, Dec. 2007)

Advertising Opportunities

Advertising is available on Informify's Web site as well as in our two email newsletters.

Informify Web site

• Top banner ads on homepage and all subpages
• Bottom banner ads on homepage and all subpages
• Tower ads on homepage and all subpages

Informify Daily News Email

• Sponsor ads in daily email newsletter

Informify Weekly Email

• Sponsor ads in weekly email newsletter

Ad Specs & Deadlines

Download our Ad Specs and Rates (PDF, 1.0MB) sheet for more information. Or contact us.

Web Site—Tower Ads

• Dimensions: 150 pixels (w) x 250 pixels (h)
• File Size: 35K
• File Format: 72 dpi JPG, GIF or PNG
• Includes:
  • Your logo and/or company name
  • URL you want ad to go to when clicked
• Excludes
  • animation, flash or video
  • borders (we will place a black border around your ad)
• Space Location:
  • Tower 1, 2 or 3
  • All ads rotate within their location

Web Site—Banner Ads

• Dimensions: 468 pixels (w) x 60 pixels (h)
• File Size: 35K
• File Format: 72 dpi JPG, GIF or PNG
• Includes:
  • Your logo and/or company name
  • URL you want ad to go to when clicked
• Excludes:
  • animation, flash or video
  • borders (we will place a black border around your ad)
• Space Location:
  • Top or Bottom Banner
  • All ads rotate within their location

Newsletters—Sponsor Ads

• Dimensions:
  • 200 pixels (w) x 200 pixels (h)
• File Size:
  • 35K
• File Format:
  • 72 dpi JPG, GIF or PNG
• Includes:
  • Your logo and/or company name
  • URL you want ad to go to when clicked
• Excludes:
  • animation, flash or video
  • borders (we will place a black border around your ad)
• Space Location:
  • Only one ad/newsletter

Deadlines

Contact us well in advance of when you want your ad to appear. Ad contracts must be signed 10 business days in advance of your ad campaign start date. We ask that you provide your artwork 10 business days before your ad campaign begins, so we may work with you on any changes if needed.

Editorial Agreement

Because the nature of our business requires us to be objective about the news, advertisers cannot influence the stories we select or how we cover them. When you submit an ad to Informify, you agree to this condition. Ads on our site do not necessarily reflect the opinions of Informify or our staff, nor do they imply our endorsement.

Contact Us for More Information

The number of people reading Informify grows daily! If you'd like more specific information about advertising opportunities with Informify, please download our Ad Specs and Rates (PDF, 1.0MB) sheet.

For questions about advertising opportunities with Informify, please contact us.

Also feel free to contact us to check ad space availability, reserve space, request package pricing, see recent site or newsletter traffic statistics, or to submit an ad.